Privacy policy

At Homeciri, operated by Suzhou Shutao Electronic Technology Co., Ltd., we respect your privacy and are committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit https://homeciri.com, purchase nursery products, toddler essentials, soft play products, climbing toys, rockers, ride-on toys, or related household products, contact customer support, or otherwise interact with our online store.

Visiting or using our website does not, by itself, constitute consent to any data processing activity for which applicable law requires consent.

1. Personal Information We Collect

Depending on how you interact with our store, we may collect the following categories of personal information.

Personal and Contact Information

We may collect your name, email address, telephone number, billing address, shipping address, and other contact details you provide when placing an order or communicating with us.

Order and Transaction Information

We may collect information about products purchased, order numbers, transaction records, payment status, shipping details, delivery information, returns, refunds, exchanges, and purchase history.

Payment Information

Payments are processed through third-party payment service providers.

We receive information necessary to confirm transactions, manage orders, and process refunds. We do not directly store complete payment card numbers or card security codes on our store servers.

Technical and Usage Information

Depending on the services and technologies enabled on our website, we may collect information such as IP addresses, browser types, device information, operating systems, referring websites, pages viewed, shopping activity, and interactions with our online store.

Customer Communications

We collect information you provide when contacting customer support, submitting product inquiries, requesting returns or exchanges, reporting shipping or delivery concerns, or communicating with us about an existing order.

2. How We Use Personal Information

We may use personal information to process and fulfill customer orders, confirm payments, manage transactions, arrange shipping and delivery, provide order confirmations and tracking information, process cancellations, returns, exchanges, and refunds, and respond to customer inquiries.

We may also use personal information to maintain and improve website functionality, help prevent fraud and unauthorized transactions, comply with legal and regulatory obligations, analyze website performance, improve the shopping experience, send promotional communications where permitted, and measure advertising performance where appropriate technologies are enabled.

Where required by applicable privacy laws, we process personal information only when an appropriate legal basis exists.

These legal bases may include fulfilling a contract with you, complying with legal obligations, pursuing legitimate business interests where permitted, or obtaining consent where required by law.

3. Cookies and Tracking Technologies

Homeciri may use cookies and similar technologies to support essential website functions, remember customer preferences, maintain shopping cart functionality, support secure checkout, analyze website activity, measure marketing performance, and provide relevant advertising where legally permitted.

Some cookies are necessary for the normal operation of the website, while other cookies or similar technologies may be optional.

Where required by applicable law, we will request consent before using non-essential cookies or similar tracking technologies.

Where available, customers may manage applicable privacy preferences through cookie consent tools or other privacy controls made available on the website.

Depending on your location and the controls available, these options may allow you to accept optional cookies, reject non-essential cookies, or withdraw previously provided consent.

You may also manage cookies through your browser settings. Disabling certain cookies may affect the availability or functionality of some website features.

4. Sharing Personal Information

We may share personal information with trusted third-party service providers when reasonably necessary to operate Homeciri and provide our services.

These service providers may include e-commerce platforms such as Shopify, payment processors, shipping and logistics companies, technology and hosting providers, customer support service providers, analytics providers, advertising partners, professional advisers, and competent government or regulatory authorities where disclosure is legally required.

We do not sell customer contact information as standalone marketing lists.

However, under certain privacy laws, disclosures of information used for targeted advertising or cross-context behavioral advertising may be considered a sale or sharing of personal information even when no monetary payment is involved.

Where legally required, we provide customers with appropriate privacy choices, including applicable rights to opt out of targeted advertising or certain sharing of personal information.

We expect service providers to handle personal information appropriately and in accordance with applicable contractual and legal requirements.

5. AppLovin Advertising and Data Sharing

Homeciri may use advertising, attribution, analytics, or measurement services provided by AppLovin Corporation in connection with our online advertising activities.

If these services are implemented, AppLovin or technologies supporting its services may collect or receive certain information through pixels, cookies, scripts, APIs, or other supported integrations.

Depending on the technologies and integrations actually enabled on Homeciri, information processed may include IP addresses, browser and device information, advertising identifiers, website visits, pages viewed, product interactions, searches, products added to shopping carts, checkout activity, purchase events, and transaction values.

Limited contact or location-related information may also be processed where an enabled integration supports such processing and where permitted by applicable law.

This information may be used to measure advertising performance, attribute website visits and purchases, detect fraud or invalid activity, improve advertising services, and support personalized or interest-based advertising where legally permitted.

The specific categories of information processed depend on the services and technologies actually enabled on our website.

Where required by applicable law, we will obtain consent before activating non-essential advertising or tracking technologies.

Customers may withdraw consent or manage applicable privacy preferences through the controls made available on our website.

We also respect applicable legal rights to opt out of targeted advertising or certain forms of personal information sharing.

For additional information about AppLovin's privacy practices, customers may review AppLovin's official Privacy Policy at:

https://legal.applovin.com/privacy/

The inclusion of this section does not mean that every AppLovin technology or data-sharing feature described above is currently active on Homeciri.

6. International Data Transfers

Because Homeciri may serve customers in different countries or regions, personal information may be processed, transferred, or stored outside the country or region in which a customer resides.

Our e-commerce platform, payment processors, shipping providers, analytics providers, advertising partners, and other service providers may operate in multiple jurisdictions.

Where required by applicable law, we take appropriate steps to ensure that international transfers of personal information are subject to suitable safeguards.

These safeguards may include contractual protections and other legally recognized data transfer mechanisms.

7. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Our online store uses security measures supported by our e-commerce platform and relevant service providers.

Payment transactions are handled through third-party payment processing services that maintain their own security controls.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

Customers are encouraged to protect account credentials and to contact us if they suspect unauthorized activity involving their information.

8. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

Retention periods may depend on order fulfillment requirements, customer service needs, accounting and tax obligations, legal and regulatory requirements, fraud prevention, dispute resolution, and legitimate business recordkeeping needs.

When personal information is no longer reasonably required, we will delete or anonymize it, or retain it securely where continued retention is permitted or required by applicable law.

9. Your Privacy Rights

Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information.

These rights may include requesting access to personal information we hold about you, requesting correction of inaccurate or incomplete information, requesting deletion of personal information subject to applicable legal exceptions, requesting information about how your personal information is processed, objecting to or restricting certain processing activities, withdrawing consent where processing is based on consent, requesting data portability where applicable, and opting out of certain targeted advertising, sales, or sharing of personal information where legally available.

To exercise an applicable privacy right, please contact:

Email: [email protected]

We may need to verify your identity before processing certain privacy requests in order to protect personal information from unauthorized access or disclosure.

We will respond to valid privacy requests within the timeframes required by applicable law.

Where applicable, you may also have the right to lodge a complaint with the relevant data protection authority.

We will not discriminate against customers for exercising privacy rights protected by applicable law.

10. Marketing Communications

Where permitted by applicable law, Homeciri may send promotional communications relating to products, new arrivals, special offers, or store updates.

Where legally required, we will obtain consent before sending promotional communications.

Customers can unsubscribe from promotional emails by using the unsubscribe link included in the message or by contacting customer support.

Unsubscribing from marketing communications will not prevent us from sending essential transactional communications, including order confirmations, shipping updates, customer service messages, cancellation confirmations, and refund notifications.

11. Children's Privacy

Homeciri sells products intended for use by babies, toddlers, children, and families, but the Homeciri website and purchasing services are intended for adults who are legally able to make purchases and provide valid consent where required.

Our website is not directed to children who are below the age at which they may independently consent to the processing of personal information under applicable law.

We do not knowingly collect personal information directly from children in violation of applicable privacy laws.

If you believe that a child has provided personal information to us without the required authorization, please contact us so that we can review the situation.

Where required by applicable law, we will delete or otherwise appropriately handle such information.

12. Third-Party Websites and Services

Our website may contain links to third-party websites, payment services, shipping providers, advertising services, or other external resources.

These third parties operate under their own privacy policies, terms, and data processing practices.

We encourage customers to review the privacy policies of third-party services before providing personal information to them.

Homeciri is not responsible for the independent privacy practices of third-party websites or services that we do not control.

13. Changes to This Privacy Policy

We may revise this Privacy Policy when reasonably necessary to reflect changes in our business operations, technologies, legal obligations, service providers, or privacy practices.

When revisions are made, the updated Privacy Policy will be published on our website.

Where required by applicable law, we will provide additional notice or obtain consent before material changes take effect.

Customers are encouraged to review this Privacy Policy periodically to understand how personal information is handled.

14. Contact Us

If you have questions about this Privacy Policy, how your personal information is handled, or wish to exercise applicable privacy rights, please contact us using the information below.

Store Name: Homeciri

Legal Business Name: Suzhou Shutao Electronic Technology Co., Ltd.

Registered Business Address: LD-1F-02-2, Fanhua Center, No. 4555 Renmin Road, Yuanhe Subdistrict, Xiangcheng District, Suzhou, Jiangsu Province, China

Official Website: https://homeciri.com

Customer Support Email: [email protected]

Customer Service Hours: Monday–Friday, 9:00 AM–6:00 PM (UTC+8)

We aim to respond to general customer inquiries within 1–2 business days, excluding weekends and public holidays.

Privacy-related requests will be reviewed and answered within the timeframes required by applicable privacy laws.

We are committed to handling customer information responsibly and providing transparent information about our privacy practices.